In ancient times, the dyes were obtained from plants. Some of the most well known are henna (Lawsonia inermis), indigo, Cassia obovata, senna, turmeric and amla. Others include katam (buxus dioica), black walnut hulls, red ochre and leeks. In the 1661 book Eighteen Books of the Secrets of Art & Nature, various methods of coloring hair black, gold, green, red, yellow, and white are explained. The development of synthetic dyes for hair is traced to the 1860s discovery of the reactivity of para-phenylenediamine (PPD) with air. Eugène Schueller, the founder of L’Oréal, is recognized for creating the first synthetic hair dye in 1907. In 1947 the German cosmetics firm Schwarzkopf launched the first home color product, «Poly Color». Hair dyeing is now a multibillion-dollar industry that involves the use of both plant-derived and synthetic dyes.